:root {
  --ink: #171411;
  --paper: #f1ede5;
  --bone: #d8d0c3;
  --wine: #8d1e31;
  --muted: #8d867c;
  --pad: clamp(24px, 5vw, 78px);
  --serif: "Bodoni 72", "Didot", "Baskerville", "Times New Roman", serif;
  --sans: "Helvetica Neue", "Neue Haas Grotesk", Arial, sans-serif;
}

* { box-sizing: border-box; }
html {
  max-width: 100%;
  overflow-x: hidden;
  scroll-behavior: smooth;
}
body {
  width: 100%;
  max-width: 100%;
  margin: 0;
  overflow-x: hidden;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
}
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
button { color: inherit; font: inherit; }

.page-noise {
  position: fixed;
  inset: 0;
  z-index: 100;
  pointer-events: none;
  opacity: .045;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.95' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.7'/%3E%3C/svg%3E");
}

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 20px var(--pad);
  color: var(--paper);
  text-shadow: 0 1px 12px rgba(0,0,0,.48);
  transition: padding .3s ease, background-color .3s ease, border-color .3s ease, box-shadow .3s ease;
}
.site-header.scrolled {
  padding-block: 13px;
  border-bottom: 1px solid rgba(241,237,229,.12);
  background: rgba(23,20,17,.86);
  box-shadow: 0 8px 30px rgba(0,0,0,.18);
  backdrop-filter: blur(14px);
}
.brand { display: inline-flex; align-items: center; gap: 12px; }
.brand-mark {
  display: grid;
  width: 42px;
  aspect-ratio: 1;
  place-items: center;
  border: 1px solid currentColor;
  border-radius: 50%;
  font-family: var(--serif);
  font-size: 16px;
  letter-spacing: -.08em;
}
.brand-name { font-size: 10px; line-height: 1.05; text-transform: uppercase; letter-spacing: .12em; }
.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(22px, 3vw, 48px);
  padding: 8px 14px;
  border: 1px solid rgba(241,237,229,.2);
  border-radius: 999px;
  background: rgba(23,20,17,.66);
  box-shadow: 0 8px 28px rgba(0,0,0,.2);
  backdrop-filter: blur(12px);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: .14em;
}
.site-nav a { position: relative; padding-block: 6px; }
.site-nav a::after { content: ""; position: absolute; inset: auto 0 0; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: right; transition: transform .35s ease; }
.site-nav a:hover::after { transform: scaleX(1); transform-origin: left; }
.nav-contact span { margin-left: 8px; }
.nav-contact span:first-child { margin-left: 0; }
.language-switcher { display: flex; align-items: center; gap: 9px; margin-left: 4px; }
.language-switcher button { position: relative; padding: 6px 0; border: 0; background: none; color: inherit; cursor: pointer; font-size: 9px; letter-spacing: .12em; opacity: .5; transition: opacity .25s ease; }
.language-switcher button::after { content: ""; position: absolute; right: 0; bottom: 2px; left: 0; height: 1px; background: currentColor; transform: scaleX(0); transition: transform .25s ease; }
.language-switcher button:hover, .language-switcher button[aria-pressed="true"] { opacity: 1; }
.language-switcher button[aria-pressed="true"]::after { transform: scaleX(1); }
.menu-toggle { display: none; border: 0; background: none; text-transform: uppercase; font-size: 11px; letter-spacing: .14em; }

.hero {
  position: relative;
  display: grid;
  min-height: 100svh;
  grid-template-columns: 54% 46%;
  overflow: hidden;
  background: var(--ink);
  color: var(--paper);
}
.hero-copy { position: relative; z-index: 2; display: flex; flex-direction: column; justify-content: center; padding: 125px var(--pad) 50px; }
.eyebrow { margin: 0 0 32px; font-size: 10px; text-transform: uppercase; letter-spacing: .25em; }
.hero-title { margin: 0; font-family: var(--serif); font-size: clamp(74px, 9.4vw, 172px); font-weight: 400; line-height: .73; letter-spacing: -.07em; }
.hero-title span, .hero-title em { display: block; }
.hero-title span:nth-child(2) { margin-left: 8vw; }
.hero-title em { position: relative; z-index: 3; color: var(--wine); font-weight: 400; }
.hero-lead { width: min(390px, 80%); margin: 52px 0 34px 8vw; color: var(--bone); font-family: var(--serif); font-size: clamp(17px, 1.35vw, 23px); line-height: 1.4; }
.text-link { display: flex; width: min(390px, 80%); justify-content: space-between; margin-left: 8vw; padding-top: 14px; border-top: 1px solid #6a635c; font-size: 10px; text-transform: uppercase; letter-spacing: .2em; }
.hero-visual { position: relative; margin: 0; min-height: 100svh; overflow: hidden; }
.hero-visual::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, var(--ink) 0, transparent 25%), linear-gradient(0deg, rgba(23,20,17,.5), transparent 35%); }
.hero-visual img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 58% 27%; filter: saturate(.82) contrast(1.03); transform: scale(1.01); }
.hero-visual figcaption { position: absolute; z-index: 2; right: 26px; bottom: 24px; left: 26px; display: flex; justify-content: space-between; font-size: 9px; text-transform: uppercase; letter-spacing: .2em; }
.hero-index { position: absolute; z-index: 3; bottom: 25px; left: var(--pad); color: #706a62; font-size: 10px; letter-spacing: .15em; }

.ticker { overflow: hidden; padding: 20px 0 18px; background: var(--wine); color: var(--paper); }
.ticker-track { display: flex; width: max-content; align-items: center; animation: ticker 24s linear infinite; }
.ticker-set { display: flex; min-width: 100vw; flex-shrink: 0; align-items: center; justify-content: space-around; gap: 34px; }
.ticker span { font-family: var(--serif); font-size: clamp(24px, 3vw, 44px); font-style: italic; white-space: nowrap; }
.ticker i { font-size: 10px; font-style: normal; }
@keyframes ticker { to { transform: translateX(-50%); } }

.section-pad { padding: 120px var(--pad); }
.section-label { display: flex; gap: 58px; margin-bottom: 80px; font-size: 9px; text-transform: uppercase; letter-spacing: .22em; }
.section-label span:first-child { color: var(--wine); }
.section-label.light { color: var(--bone); }
.story-content { display: grid; grid-template-columns: minmax(0, 1.7fr) minmax(260px, .6fr); gap: 10vw; align-items: end; }
.statement { margin: 0; font-family: var(--serif); font-size: clamp(52px, 7vw, 118px); font-weight: 400; line-height: .92; letter-spacing: -.055em; }
.statement em, .offer-heading em, .contact h2 em { color: var(--wine); font-weight: 400; }
.story-text { max-width: 450px; }
.story-text p { margin: 0 0 24px; font-size: 15px; line-height: 1.65; }
.story-text p:first-child { font-family: var(--serif); font-size: 20px; line-height: 1.45; }

.manifesto { position: relative; display: grid; min-height: 760px; grid-template-columns: 48% 52%; overflow: hidden; background: #cfc5b7; }
.manifesto-image { background-image: linear-gradient(90deg, transparent 70%, #cfc5b7 100%), url("assets/alliance-beauty-editorial.webp"); background-size: cover; background-position: 42% 27%; filter: grayscale(.3) contrast(1.08); }
.manifesto-copy { display: flex; flex-direction: column; justify-content: center; padding: 80px 7vw; }
.manifesto-copy > p { margin: 0 0 50px; font-size: 9px; text-transform: uppercase; letter-spacing: .22em; }
.manifesto blockquote { margin: 0; font-family: var(--serif); font-size: clamp(38px, 4.3vw, 72px); line-height: 1.03; letter-spacing: -.04em; }

.experience { padding-bottom: 48px; background: var(--ink); color: var(--paper); }
.experience-intro { display: grid; grid-template-columns: 1.5fr .5fr; gap: 10vw; align-items: end; margin-bottom: 100px; }
.experience-intro h2 { margin: 0; font-family: var(--serif); font-size: clamp(62px, 8vw, 126px); font-weight: 400; line-height: .85; letter-spacing: -.06em; }
.experience-intro p { margin: 0; color: var(--bone); font-family: var(--serif); font-size: 20px; line-height: 1.45; }
.timeline { margin: 0; padding: 0; list-style: none; }
.timeline li { display: grid; grid-template-columns: minmax(110px, 20%) 1fr; padding: 32px 0; border-top: 1px solid #4b4640; }
.timeline-year { padding-top: 8px; color: var(--wine); font-size: 11px; letter-spacing: .12em; }
.timeline li > div { display: grid; grid-template-columns: 1fr 1fr; gap: 6vw; }
.timeline h3 { margin: 0; font-family: var(--serif); font-size: clamp(30px, 3.4vw, 56px); font-weight: 400; }
.timeline p { max-width: 470px; margin: 8px 0 0; color: #aaa298; font-size: 14px; line-height: 1.55; }

.numbers { display: grid; grid-template-columns: repeat(3, 1fr); padding: 0 var(--pad); background: var(--ink); color: var(--paper); }
.number-item { padding: 60px 0 85px; border-top: 1px solid #4b4640; text-align: center; }
.number-item strong { display: block; font-family: var(--serif); font-size: clamp(75px, 9vw, 145px); font-weight: 400; line-height: 1; letter-spacing: -.08em; }
.number-item span { display: block; margin-top: 5px; color: #8e8880; font-size: 9px; text-transform: uppercase; letter-spacing: .18em; }

.offer-heading { display: grid; grid-template-columns: 1.5fr .5fr; gap: 10vw; align-items: end; margin-bottom: 110px; }
.offer-heading h2 { margin: 0; font-family: var(--serif); font-size: clamp(60px, 8vw, 128px); font-weight: 400; line-height: .85; letter-spacing: -.06em; }
.offer-heading > p { margin: 0; max-width: 300px; font-size: 14px; line-height: 1.55; }
.services { display: grid; grid-template-columns: repeat(3, 1fr); gap: 4vw; }
.service { padding-top: 22px; border-top: 1px solid #8f887f; }
.service > span { color: var(--wine); font-size: 10px; }
.service h3 { margin: 55px 0 30px; font-family: var(--serif); font-size: clamp(30px, 3vw, 48px); font-weight: 400; line-height: 1.02; }
.service p { max-width: 370px; margin: 0; color: #625d57; font-size: 13px; line-height: 1.6; }

.contact { padding: 130px var(--pad) 90px; background: var(--wine); color: var(--paper); }
.contact h2 { margin: 0; font-family: var(--serif); font-size: clamp(80px, 12vw, 205px); font-weight: 400; line-height: .72; letter-spacing: -.075em; }
.contact h2 em { color: var(--ink); }
.contact-bottom { display: grid; grid-template-columns: 1fr auto; gap: 60px; align-items: end; margin-top: 105px; }
.contact-bottom p { max-width: 400px; margin: 0; font-family: var(--serif); font-size: 20px; line-height: 1.4; }
.contact-button { display: flex; min-width: 280px; justify-content: space-between; padding: 18px 0; border: 0; border-bottom: 1px solid currentColor; background: none; cursor: pointer; font-size: 11px; text-transform: uppercase; letter-spacing: .18em; }
.contact-button b { font-size: 18px; font-weight: 400; transition: transform .25s ease; }
.contact-button:hover b { transform: translate(5px, -5px); }
.contact-note { min-height: 22px; margin: 28px 0 0 auto; text-align: right; font-size: 11px; letter-spacing: .05em; }

main, section, footer,
.hero-copy, .manifesto-copy,
.story-content > *, .experience-intro > *, .offer-heading > *,
.timeline li > div, .service, .contact-bottom > * { min-width: 0; }

footer { display: flex; align-items: center; justify-content: space-between; gap: 30px; padding: 32px var(--pad); background: var(--ink); color: var(--paper); }
footer p { margin: 0; color: #8e8880; font-size: 9px; text-transform: uppercase; letter-spacing: .15em; }

.reveal { opacity: 0; transform: translateY(35px); transition: opacity .85s ease, transform .85s cubic-bezier(.2,.7,.2,1); }
.reveal.is-visible { opacity: 1; transform: none; }

@media (max-width: 900px) {
  .site-header { background: rgba(23,20,17,.94); }
  .menu-toggle { position: relative; z-index: 2; display: flex; align-items: center; gap: 12px; color: var(--paper); cursor: pointer; }
  .menu-toggle i, .menu-toggle i::after { display: block; width: 18px; height: 1px; background: currentColor; transition: transform .3s ease; }
  .menu-toggle i::after { content: ""; transform: translateY(5px); }
  .menu-open .menu-toggle i { transform: rotate(45deg) translateY(2px); }
  .menu-open .menu-toggle i::after { transform: rotate(-90deg); }
  .site-nav { position: fixed; inset: 0; display: flex; flex-direction: column; align-items: flex-start; justify-content: center; gap: 24px; padding: var(--pad); border: 0; border-radius: 0; background: var(--ink); box-shadow: none; backdrop-filter: none; color: var(--paper); visibility: hidden; opacity: 0; transform: translateY(-12px); transition: .3s ease; }
  .site-nav a { font-family: var(--serif); font-size: 48px; letter-spacing: -.04em; text-transform: none; }
  .language-switcher { margin: 12px 0 0; gap: 18px; }
  .language-switcher button { font-size: 12px; }
  .menu-open .site-nav { visibility: visible; opacity: 1; transform: none; }
  .hero { grid-template-columns: 1fr; min-height: auto; }
  .hero-copy { min-height: 78svh; padding-top: 130px; padding-bottom: 70px; }
  .hero-title { font-size: clamp(66px, 18vw, 135px); }
  .hero-title span:nth-child(2), .hero-lead, .text-link { margin-left: 0; }
  .hero-lead { margin-top: 45px; }
  .hero-visual { min-height: 75svh; }
  .hero-visual::after { background: linear-gradient(0deg, rgba(23,20,17,.6), transparent 40%); }
  .hero-index { display: none; }
  .story-content, .experience-intro, .offer-heading { grid-template-columns: 1fr; }
  .story-content { gap: 60px; }
  .manifesto { grid-template-columns: 1fr; }
  .manifesto-image { min-height: 70svh; background-position: 45% 28%; background-image: linear-gradient(0deg, #cfc5b7 0, transparent 25%), url("assets/alliance-beauty-editorial.webp"); }
  .manifesto-copy { padding: 30px var(--pad) 90px; }
  .timeline li > div { grid-template-columns: 1fr; gap: 10px; }
  .services { grid-template-columns: 1fr; gap: 70px; }
  .service h3 { margin-top: 35px; }
}

@media (max-width: 600px) {
  .section-pad { padding-block: 85px; }
  .section-label { margin-bottom: 55px; }
  .hero-copy { min-height: 680px; }
  .hero-title { line-height: .78; }
  .hero-visual { min-height: 640px; }
  .hero-visual img { object-position: 55% 28%; }
  .manifesto { min-height: auto; }
  .manifesto-image { min-height: 580px; }
  .experience-intro { gap: 45px; margin-bottom: 70px; }
  .experience { padding-bottom: 28px; }
  .timeline li { grid-template-columns: 62px 1fr; padding-block: 28px; }
  .numbers { grid-template-columns: 1fr; }
  .number-item { padding-block: 38px; }
  .offer-heading { gap: 40px; margin-bottom: 75px; }
  .contact { padding-block: 90px 65px; }
  .contact h2 { max-width: 100%; font-size: clamp(48px, 16vw, 72px); line-height: .82; overflow-wrap: anywhere; }
  .contact h2 em { display: inline-block; max-width: 100%; }
  .contact-bottom { grid-template-columns: 1fr; gap: 55px; margin-top: 75px; }
  .contact-button { min-width: 0; width: 100%; }
  footer { flex-direction: column; align-items: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}